B&Q together with the London Mayor organised a “light bulb amnesty” a week or two ago. I did my bit and screwed out tow of our light bulbs and went to exchange them for energy efficient light bulbs. In the process I decided to buy a few more and switch a few more bulbs in my house.
I found it interesting to observe my own behaviour: how getting to try the product for free enticed me to buy more and change my buying behaviour. Whereas previously, I must admit, I could not be bothered to look for the energy efficient bulbs and went straight for the cheap (and plentiful) option. Which leads me to the other question: if they ‘d put the energy-efficient bulbs right at the entrance of the store and traditional ones somewhere at the back, I am sure people would buy more energy efficient bulbs. All these thoughts have been going through my mind as I have been trying to place my product in a few stores (not unsuccessfully, I now have a few official outlets (see my website)). It’s one thing to convince people of the qualities of your product in a one-to-one conversation. It’s an altogether different proposition selling them through somebody else’s shelves. I need to somehow find a way of connecting both…..